Speakers

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John A. McGreal, Jr., OD is director of the Missouri Eye Associates, a medical-surgical consultation center. He has lectured nationally and internationally for over 20 years on topics ranging from clinical care to compliance/coding. Dr. McGreal was a Peters Memorial Lecturer at the University of California, Nussenblatt Memorial Lecturer at the University of Houston, Missouri Optometrist of the Year and University of Missouri Educator of the Year.

Mary E. Schmidt, ABOC, CPO is an internationally known speaker and consultant with over 30 years of experience and hands-on, practical knowledge of the optical field. Her presentations are accredited by the American Optometric Association and the American Board of Opticianry. In 2005 Mary was voted one of the 50 most influential women in the optical industry. 

Ronald Goldman, Esq. graduated cum laude from California State University Northridge and received his Juris Doctor in 1981 from California Western School of Law in San Diego. In 1985 Mr. Goldman began focusing his practice on defending health care practitioners in malpractice cases and handling their business and transactional needs. Mr. Goldman lectures at UCSF and UOP several times a year on the subjects of risk management and business law for health care professionals.

Mindi Lewis, ABOC, FNAO is an industry professional with experience from exam room and dispensing table including marketing and national account management. She has an AS in Optometric Technology, a BS in Allied Health Education, and was an Optometric Technology Instructor at St. Petersburg College, Florida. She has worked for SOLA Optical, Carl Zeiss Vision and Essilor, and recently spent over a year as a dispensing optician in a large full service MD/OD practice. Mindi is the Managing Editor, Jobson’s 20/20 Optician’s On-Line Handbook since 2013.  

Aaron Lech, OD lectures and consults on medically based optometric care and is an active member of the COA’s committee, addressing issues affecting third party panel access. Over four years, he transformed a traditional, refractive-based optometry practice into a high-end, medically based office. He has served as Director of the Optometry Clinic at Balboa Naval Hospital in San Diego and as adjunct faculty of several colleges of optometry. 

Michael Rothschild, OD has an innovative approach to Practice Management, which empowers the staff to develop their individual leadership skills. He founded West Georgia Eye Care in 1999 and is a founding member of LeadershipOD.com, a consulting website dedicated to excellence in optometric. On this site, he created the BluePrint, an online team empowerment program designed to make good practices even better. He lectures frequently on team building and practice communications.  

Lori Lobato, CBCS is a Certified Billing and Coding Specialist as well as an onsite consultant specializing in Medicare and third party insurance billing and reimbursement. She is the Medical Manager for a Bay Area optometric practice, Coding Consultant for Optovue, and author of a medical insurance training manual.

Jill Luebbert, CPOT, ABOC is a full-time practicing paraoptometric with over 20 years of experience. She has served on the board of Nebraska Paraoptometric Section, on the Council of the AOA Paraoptometric Section, and is currently a liaison to the national InfantSEE Committee. Jill is Section Editor of Optometry – Journal of the AOA and a regular contributor to Vision Care Product News and Optometry Times. She is also an independent ophthalmic consultant and instructor.