PEN offers all the reference materials needed to train your staff members
and hone your practice management skills.
Build your Practice Library ...
| Optometric Guidebooks and Training Manuals |
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Practice Management
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Staff Training
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A Better Letter
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Contact Lenses: Patient Instruction
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Collections
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Frame Adjusting
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Comprehensive Recall
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Mastering Multifocals
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HIPAA Compliance Manual
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Telephone Skills That Build Business
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HR for ODs
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The Eye Guide
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Marketing to Grow Your Practice
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Medicare Billing A-Z- 2010 Available!
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Click here to order
Scroll down for an alphabetical list & pricing:
Make the task of letter writing easier and faster. This comprehensive collection consists of more than 50 letters written specifically for the optometric practice. Includes letters on CD.
PEN Members $32.00; List Price $42.50
Develop an effective in-house collections strategy and form the building blocks to carry it out. Includes scripts, a collections call report form, sample letters, and more.
PEN Members $28.50; List Price $40.00
A step-by-step approach for creating and maintaining an efficient patient recall system. Includes examples of effective record keeping, scripts, sample letters, and more.
PEN Members $28.50; List Price $40.00
This comprehensive guide to training contact lens patients covers lens materials, types of lenses by function, lens care and handling, and more. Includes patient information handouts on CD.
PEN Members $32.00; List Price $42.50
At last…a logical approach to frame adjusting. This illustrated guide to frame materials, adjusting tools, and specific adjusting techniques also discusses patient handling, troubleshooting, and more.
PEN Members $28.50; List Price $40.00
This manual includes information on every aspect of HIPAA that a doctor in private practice needs to know to be compliant. Legal language is translated into plain English. Sample forms, documents, letters, and more on CD.
PEN Members $219.00; List Price $279.00
The Comprehensive Guide to Staffing an Optometric Practice
All the reference materials you need to deal with any staffing issue. Includes a CD with sample forms, checklists, and letters, plus an entire sample policy manual to edit for your practice.
PEN Members $150.00; List Price $195.00
The one resource that gives you both the ideas and the guidelines for implementing internal and external marketing programs. It will spark your creative mind and show you how to turn your ideas into reality. Includes examples.
PEN Members $28.50; List Price $40.00
Not a scientific textbook, this guide combines the art and the science of designing and dispensing multifocals. It covers the full spectrum, from the highly technical to the more people-oriented skills required for successful multifocal dispensing.
PEN Members $28.50; List Price $40.00
PEN Members $90.00; List Price $118.00
PEN Members (reorder) $48.00; List Price (reorder) $62.00
All the fundamental telephone techniques every staff member needs to know, plus tips, scripts, and techniques to maximize conversations with “phone shoppers” (potential new patients). The one-hour audio CD contains eight full-length calls between an optometric staff member and a patient, with “before” and “after” versions.
PEN Members $32.00; List Price $42.50
A thorough but easy to understand tour of the eye’s anatomy, health, and function, including an understanding of what is taking place during an optometric exam.
PEN Members $32.00; List Price $42.50