PEN offers all the reference materials needed to train your staff members
and hone your practice management skills.
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Scroll down for an alphabetical list & pricing:
Make the task of letter writing easier and faster. This comprehensive collection consists of more than 50 letters written specifically for the optometric practice. Includes letters on CD.
PEN Members $32.00; List Price $42.50
Develop an effective in-house collections strategy and form the building blocks to carry it out. Includes scripts, a collections call report form, sample letters, and more.
PEN Members $28.50; List Price $40.00
A step-by-step approach for creating and maintaining an efficient patient recall system. Includes examples of effective record keeping, scripts, sample letters, and more.
PEN Members $28.50; List Price $40.00
This comprehensive guide to training contact lens patients covers lens materials, types of lenses by function, lens care and handling, and more. Includes patient information handouts on CD.
PEN Members $32.00; List Price $42.50
At last…a logical approach to frame adjusting. This illustrated guide to frame materials, adjusting tools, and specific adjusting techniques also discusses patient handling, troubleshooting, and more.
PEN Members $28.50; List Price $40.00
The one resource that gives you both the ideas and the guidelines for implementing internal and external marketing programs. It will spark your creative mind and show you how to turn your ideas into reality. Includes examples.
PEN Members $28.50; List Price $40.00
Not a scientific textbook, this guide combines the art and the science of designing and dispensing multifocals. It covers the full spectrum, from the highly technical to the more people-oriented skills required for successful multifocal dispensing.
PEN Members $28.50; List Price $40.00
PEN Members $90.00; List Price $118.00
PEN Members (reorder) $48.00; List Price (reorder) $62.00
Easy and quick to read, this how-to book for Eyecare staff and doctors is a non-clinical primer for enhancing the experience of your patients through quality service. Written by practice management expert Thomas F. Steiner, this book will help you understand customer preconceptions and emotional needs so you may focus on what's important to your patients.
1 Book $19.95; 3 or more Books $17.95 each
All the fundamental telephone techniques every staff member needs to know, plus tips, scripts, and techniques to maximize conversations with “phone shoppers” (potential new patients). The one-hour audio CD contains eight full-length calls between an optometric staff member and a patient, with “before” and “after” versions.
PEN Members $32.00; List Price $42.50
A thorough but easy to understand tour of the eye’s anatomy, health, and function, including an understanding of what is taking place during an optometric exam.
PEN Members $32.00; List Price $42.50