PEN Publications Guidebooks and Manuals

Click on the type of Guidebooks and Manuals that you would like to view.

Staffing an Optometric Practice
Compliance
Office Administration
Billing
Marketing
Paraoptometric Training


Staffing an Optometric Practice
 
Regular Price
PEN Member Price

HR for ODs

The Comprehensive Guide to Staffing an Optometric Practice

All the reference materials you need to deal with any staffing issue. Includes a CD with forms, checklists, letters and samples to edit for your practice.

The manual includes the following sections:
    The Employee Policy Manual: Entire sample manual on CD plus legal tips and guidelines.

    Recruitment & Hiring: Sample ads, interview questions, sample application, legal information, letters, and more.

    Personnel Files: Defines what is required to be included in all personnel files, and why!

    Training Checklist: For documentation and consistency of staff-training and to develop job descriptions.

    Performance Evaluation: Tools to implement performance reviews, including legal issues and sample forms.

    Staff Incentives: Create and implement an incentives plan best suited to meet your practice's needs and goals.

    Discipline & Termination: Details a system of progressive discipline and termination. Includes legal issues and sample forms.
$195
$150

Compliance
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PEN Member Price

HIPAA Compliance Manual
(with CD)

Includes information on every aspect of the Act that a doctor in private practice needs to know to comply with HIPAA. Legal language is translated into plain English. Sample forms, documents, letters and more on CD.

 

$279.00
$219.00

Office Administration
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PEN Member Price

Comprehensive Recall

A step-by step approach for creating and maintaining an efficient patient recall system. Includes examples of effective record-keeping, scripts, sample letters and more.

 

$40.00
$28.50

Collections: Strategies for the Optometric Practice

Develop an effictive in-house collection strategy and form the building blocks to carry it out. Includes scripts, a collections call report form, sample letters and more.

 

$40.00
$28.50

A Better Letter
(with CD)

Make the task of letter writing easier and faster. A compendium of more than 50 letters written specifically for the optometric practice. Includes a CD.

 

 

$42.50
$32.00

Billing
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Regular Price
PEN Member Price

Medicare Billing A to Z

Take the confusion and frustration out of billing Medicare! Twenty-six sections cover optometry-specific information for doctors and staff on procedures, special tests, materials and more.

 

$118.00
$90.00

Medicare Billing A to Z Updates

 

$29.00
$21.50

Marketing
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Regular Price
PEN Member Price

Marketing to Grow Your Practice

The one resource that gives you both the ideas and the guidelines for implementing internal and external programs. It will spark your creative mind and show you how to turn your ideas into reality. Includes lots of examples.

 

$40.00
$28.50

Paraoptometric Training
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Regular Price
PEN Member Price

Telephone Skills That Build Business
(with Audio CD)

All fundamental telephone techniques every staff member needs to know, plus tips, scripts and techniques to maximize conversations with "phone shoppers" (potential new patients). The one-hour audio CD contains eight full-length calls between an optometric staff member and a patient, with "before" and "after" versions.

 

$42.50
$32.00

Contact Lenses: Patient Instruction
(with CD)

A comprehensive guide to training contact lens patients. Covers lens materials, types of lenses by function, lens care and handling and more. Includes patient information handouts on CD.

 

$42.50
$32.00

Frame Adjusting

At last! A very logical approach to frame adjusting. This illustrated guide to frame materials, adjusting tools, and specific adjusting techniques also discusses patient handling, troubleshooting, and more.

 

$40.00
$28.50

Mastering Multifocals

Not a scientific textbook; this guidebook combines the art and the science of designing and dispensing multifocals. It covers the full spectrum, from the highly technical to the more people-oriented skills required for successful multifocal dispensing.

 

$40.00
$28.50

The Eye Guide

A thorough but easy to understand tour of the eye's anatomy, health and function, including an understanding of what is taking place during an optometric exam.

 

$42.50
$32.00
 

Anatomy Self Test

 

$30.00
$25.00


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