Webinars

PEN is continually looking for new ways to further your education by making useful resources available to you and your staff, regardless of time & location.

PEN's Education Webinar Series:
 
 
 
 

 
Marketing Your Practice Series - 3-Part Series
 
Instructor: Michael Rothschild, O.D.
 
Part I - Defining Your Practice Personality - Wednesday, March 28th
Is your Practice Relationship, Performance or Price focused? Each "personality" can win, but you must determine the #1 reason why your practice exists before you can decide how to best manage and market it.
 
Part II - Finding Balance in Your Marketing - Wednesday, May 16th
Assess available tools to develop a plan for what works best for you, your practice, and your budget.
 
Part III - Building Loyalty with Internal Marketing -Wednesday, July 25th
Use systems in your practice to ensure patients come back and tell others
 
 
New Tools for your Toolbox 
Instructor: John A. McGreal, O.D.
Introduction to new instruments, pharmaceuticals, and technology that enhance the diagnosis and management of common ocular diseases.
 
 

Monthly Staff Webinars
 
Each webinar is $35 per practice ($45 for non-members) unless listed otherwise.

Eyecare Terminology
Instructor: Jill Luebbert, CPOT, ABOC
This course takes the "scarey" out of some of the words, both big and small, we hear and use in the office. Learning what these terms mean will be interactive and fun! 
 
"I Just Want to Get Contacts" -
Instructor: Jill Luebbert, CPOT, ABOC
Create a solid foundation for a happy contact lens candidate by employing a suitability screening process for your paitents that will help ensure proper contact lens selection.
 
Front Desk Series:
 
Instructor: Mary schmidt
 
Part I - Anatomy of the Eye
Increase your knowledge of the structure of the human eye, as well as your ability to explain its function, conditions, and disorders to patients in easy-to-understand language.  
 
Part II - Building Patient Loyalty

Find out how to over-exceed the expectations of patients through pro-active problem solving and the cultivation of customer relationships... and create a patient for life!

 

Telephone Techniques

Maximize the effectiveness of one of the most powerful tools for practice growth, the telephone.

 

Front Desk Essentials - Communication 

Often, what you do means even more than what you say. Find out how your actions can make a positive difference with the patients, co-workers, and doctors within the practice.


 

Questions about PEN Education?

Email us at education@primaryeye.net or call us at 800-444-9230.

 

 

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