Staff Training

Staff Education Series:
 

Live Seminars:
 
 

Webinars : 

 
Click here to learn more about our instructors.

 

Staff Education Series:

 

Office Leaders 2013 :   
 
Whether new to the role or just needing a refresher, this series will guide Office Leaders through techniques that help to rocket staff to the next level of performance. Building on 2012’s course theme of organization and staff connections, this year you will learn how to turn an effective practice into an exceptional practice!
 

 
Location: Walnut Creek, CA - Embassy Suites
Presenter: Mary E. Schmidt, ABOC, CPO
Time: 9:00 am to 5:00 pm
Cost: $150 (Non members $195) Lunch included
 
 
Set Your Foundation (March 5th)

·   Create a strong foundation for managing staff successfully.
·   Use real-life benchmarks to evaluate your practice.
·   Improve your decision-making skills.

Class completed
 
 
Build on Your Success (April 9th)
 
Be a better manager and inspire your team!
·   Learn simple techniques that will increase practice productivity and profits.
·   Communicate with your staff in a way that gets results.
·   Determine the purpose and direction of the staff and the practice.
·   Get your team engaged, committed, and enthusiastic.
 
Class completed
 
 
Re-Energize Your Team & Get Their Best Performance (May 7th)

Coach, Lead and Succeed!
·   Learn what your practice needs to create a culture of success and excellence.
·   Tap into the underdeveloped abilities of everyone on staff.
·   Revitalize your team so that they aspire to exceptional performance.
 
Class completed
 
 
Get Your Message Through (June 4th)
 
Learn how to confront difficult situations with confidence!
·   Stop avoiding and start resolving.
·   Find out how to change the environment and behavior.
·   Improve communication among staff.
·   Prevent misunderstandings that grow into PROBLEMS.
 
To register, click here
 
 
Live Seminars:

 

Building Patient Loyalty

Create a patient for life! In today’s market, you must OVER-EXCEED patients’ expectations to stay competitive. Learn the skills you need to cultivate great customer relationships.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Cost: $95 (Non-Members $140) Per Class
Location: Sacramento, Ca
Date: Thursday September 12
Time: 1:15-4:15 pm

Click here to register

CPE - Center for ParaOptometric Education

This is a three day intensive program with hands-on training.  You will learn optical processes A to Z in a very short amount of time. You will also understand what to do and why you are doing it and learn troubleshooting tips and methods for problem solving without supervision.

Instructors: Mary Schmidt, CPO, ABOC and Jill Luebbert,
Cost: $490 ($850 for Non Members)
Location:
Hilton Pleasanton at the Club
7050 Johnson Drive
Pleasanton, CA 94588
Date: 10-21-13 to 10-23-13
Time: 8:00 am to 5:00 pm
 
 
 
Dealing with difficult people
 
Want to effectively handle demanding situations?
·   Learn how to resolve problems so that everyone is pleased.
·   Communicate effectively with patients, co-workers, and doctors.
·   Successfully deal with conflict and restore harmony to the practice.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Cost: $95 (Non-Members $140) Per Class
 
Location: Marriott Courtyard, Chico, CA
Date: Tuesday, May 15
Time: 1:15-4:15 pm

Class completed

 
Location: Hilton Irvine Orange County Airport, Irvine, CA
Date: Wednesday, July 31
Time: 1:15-4:15 pm
 
 
 
Location: Courtyard by Marriott, Fresno, CA
Date: Tuesday, Nov 19
Time: 1:15-4:15 pm
 
 
 
 
 Frame Adjusting - A "No Fail" Approach
 
A well-adjusted frame is the key to maintaining a long-term, satisfied patient.
·  Act with confidence and assurance when dispensing glasses.
·  Evaluate and correct/prevent common problems.
·  Practice hands-on skills in class (please bring needle nose and padded pliers).
 
Instructor: Mary E. Schmidt, ABOC, CPO
Location: Hilton Arden West, Sacramento, CA
Date: Wednesday, June 12
Time: 9:00 - 12:00 pm
Cost: $95 (Non-Members $140) Per Class
 
 
 
Frame Styling
 
Want to style patients so that they leave looking and feeling wonderful?
·  Evaluate and style patients with eyewear that enhances their features.
·  Style patients with skill and ease while being more efficient and effective.
·  Avoid common pitfalls and manage problem situations.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Time: 9:00 - 12:00 pm
Cost: $95 (Non-Members $140) Per Class
 
Location: Hilton Pleasanton at the Club, pleasanton, CA
Date: Wednesday, April 24

Class completed

 
Location: Embassy Suites, Walnut Creek, CA
Date: Tuesday, August 20
 
 
 
Inventory Control - Managing the Practice Profit Center
 
How do you create the right mix of frame styles, prices and quantities of frames in your office?
·   Control inventory costs and take the guess-work out of frame buying for YOUR practice.
·   Understand the fiscal impacts of the dispensary on the practice profits and learn how to improve your bottom line!
 
Instructor: Mary E. Schmidt, ABOC, CPO
Location: Hilton Arden West, Sacramento CA
Date: Wednesday August 28th
Time: 9:00-12:00 pm
Cost: $95 (Non-Members $140) Per Class
 
 
 
 
"I Object!" -Overcoming Objections
 
Do you often hear, “I only want what my insurance will cover” or “You charge me for THAT?”  Proper eye care often means that quality should win out over price. Learn to:
·   Respond effectively to patients’ objections.
·   Help patients make educated decisions by offering them customized options that will fulfill their needs.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Location: Hilton Arden West, Sacramento CA
Date: Wednesday August 28th
Time: 1:15-4:15 pm
Cost: $95 (Non-Members $140) Per Class
 
 
 
Lens Materials, Types and Treatments
 
Take the guesswork out of lens selection!
·   Provide patient with the best materials for their prescription, frame and lens design.
·   Communicate the benefits of new technology and help patients understand their choices.
·   Improve patient satisfaction.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Location: Hilton Arden West, SacramentoCA
Date: Wednesday June 12
Time: 1:15-4:15 pm
Cost: $95 (Non-Members $140) Per Class
 

Maximize Optical Sales
 
Sell with ease and confidence! Learn how to help patients identify and satisfy all their eyewear needs in order to increase optical productivity.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Time: 9:00 am -Noon
Cost: $95 (Non-Members $140) Per Class
 
Location: Marriott Courtyard, Chico, CA
Date: Tuesday, May 15
 

Class completed

 
Location: Hilton Irvine Orange County Airport, Irvine, CA
Date: Tuesday, July 31
 
 
 
Location: Courtyard by Marriott, Fresno, CA
Date: Tuesday, Nov 19
 

Click here to register

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Progressive and Computer Lenses
 
Increase your knowledge about availabilitiy, design, fitting and dispensing. Find solutions to difficult problems and determine the best choice for each patient.
 
Location: Embassy Suite, Walnut Creek, CA
Date: Tuesday, August 20
 
 

Survival Skills for the First Time Manager
 
There are so many new things a first-time manager must learn. Increase your decision-making skills with a realistic approach to:
·   Managing different personalities.
·   Helping staff perform to their maximum potential. 
·   Evaluating schedules, duties and responsibilities.  
 
Instructor: Mary E. Schmidt, ABOC, CPO
Location: Burbank Marriott, Burbank, CA
Date: Thursday March 21
Time: 9:00-5:00 pm
Cost: $150 (Non-Members $195) Per Class
 
Class Completed
 
Telephone Skills and Shoppers

Learn how to maximize your ability to use this powerful practice growth tool! You will leave with the ability to effortlessly communicate the qualities that make your practice unique.
 
 
Instructor: Mary E. Schmidt, ABOC, CPO
Location: Hilton Arden West, Sacramento, CA
Date: Thursday September 12
Time: 1:15-4:15 pm
Cost: $95 (Non-Members $140) Per Class
 

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 Webinars:

Front Desk Series
 
Anatomy of the Eye - July 17th

Gain a greater appreciation and understanding of
the structure and complexities of the human eye.
This class will also increase your ability to explain its
function, conditions, and disorders to patients in
easy-to-understand language.
 
 
Building Patient Loyalty - Aug 21st

Create a patient for life! Discover how to over-exceed
the expectations of patients through pro-active problem
solving and the cultivation of customer relationships.
 

Telephone Techniques - Sept 4th

One of the most powerful tools for practice growth is the
telephone. Maximize its effectiveness by increasing your
ability to explain your services, discuss quality products,
and demonstrate what makes your practice unique.
 

Communication - October 9th

Often, what you do means even more than what you
say. This class will discuss non-verbal communication
and illustrate how your actions can make a positive
difference with the patients, co-workers and doctors
within the practice.
 
 
The Hither and Thither of Optics
 
One of the most important skills for an optician is to understand how the prescription will look in eyewear - patients rely on your guidance for the best options. Become an expert and drive patient satisfaction and loyalty.
 
Instructor: Jill Luebbert, CPOT, ABOC
Date: September 13, 2013
Time: 12:30-1:30 pm
Cost: $35 (Non-Members $60) Per Class

 
 
Troubleshooting - Fix it Once - Fix it Right
 
When a patient arrives with a complaint about his/her glasses, do you know where to begin? What is your first step? This webinar will help all staff members increase the ability to:
·   Analyze and assess each problem and
·   Determine the appropriate action so that every patient interaction is a positive one.
·   Better prepared to systematically work through problems.
 
Instructor: Mary E. Schmidt, ABOC, CPO
Date: Tuesday February 26
Time: 12:30-1:30 pm
Cost: $35 (Non-Members $60) Per Class
 
Class Completed
 
 

Education on Location
Instructor: Mary Schmidt, ABOC, CPO
 
PEN comes to you for your educational needs! Programs Priced Separately.

This program will improve your ability to:
  • Avoid traffic & save travel time
  • Tackle issues specific to your practice in the privacy of your own office
     
Email us at education@primaryeye.net or call 800-444-9230 for more information.
 
 
 
 
 
 

 

 

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